You own a business. You have a budget. You want to get the ball rolling.
Where to begin? We at Squeezed Media would say the best place to start is with an animation.
But we would say that, wouldn’t we?
You might have a few questions regarding how investing in animation could benefit your business. You might be considering just keeping things simple and making a live action video yourself.
It’s true that in this fast-moving, video-centric world, anyone can pick up a camera and shoot. Not anyone, however, has the skill-set to create compelling animation.
Enlisting the services of an animation studio is a proven business savvy move. According to Unbounce, animated explainer videos increase conversion rates by 20%. Such a stat has made marketers sit up, with 76% of businesses planning to increase their use of video marketing (Social Media Examiner).
Here’s just some of the reasons why animation is such an attractive investment to a business owner.
- It’s Cost-Effective
When it comes to making a live action video, the cost of cast, crew, location and equipment can eat away a substantial part of your budget. In animation, overall overheads are significantly lower, which leads to further…
- …Creative Opportunities
The ideas you had to discard to suit your live action video budget can be brought to life through animation. You can create entire worlds and populate them with a huge array of characters. As the saying goes, the only limitation is your imagination.
- You Have Full Control
When creating a live action video, control on set is – at best – fleeting. If you’re shooting outside, you’re at the mercy of the weather and day/night time windows. Shooting a live action video indoors has its own shortcomings, too: if you interview someone, your content is dependent on how articulate the subject is on a given day. In animation, such concerns aren’t relevant. Sound, music, visuals, and the script can all be fine-tuned to best communicate the message you wish to send out. It’s very easy to create a specific look and feel to your animation. Furthermore, you don’t have to worry about actors or actresses not being available. Because you’ll be working with an animated cast, your character creation will be available for you to use until the end of time.
- Brand Alignment
Animation is a powerful way of aligning a certain aesthetic with a brand. Logos can be brought to life and become characters in their own right, whilst an engaging use of colours and fonts help them become synonymous with a brand (ie Cadbury and the colour purple).
One of animation’s biggest strengths is its ability to transform complex data into something fun and engaging. It’s not surprising, then, that animation is often used to create explainer videos. Whether it’s 2D, 3D, or white board animation, the outcome is always concise and memorable.
So if you’re looking for a creative way to start marketing your business, why not get in touch with us at Squeezed Media?