Contact Information

Squeezed Media Ltd,
27 Colonnade,
London, WC1N 1JA

+44(0)20 7836 3677

Company no. 06951101
VAT no. 977351482

To V(R) or Not To V(R)

When we think of VR (virtual reality), the word ‘utility’ doesn’t necessarily spring to mind. Instead, we think of fairly gimmicky gaming technology or bald white men in Silicon Valley staggering around wearing clunky headsets.

However, recent advancements have revealed more and more potential uses for the technology.

The figures look optimistic. By some estimates, the market for virtual reality and augmented reality will be worth $120 billion within four years.

This, of course, is a huge opportunity for forward-thinking business owners. A lot of thought has already gone into figuring out ways to incorporate VR into existing companies. You see, despite its innovative ambition, VR isn’t only reserved for businesses of the future.

It’s the interactive 3D visualisation element of VR that makes it so appealing not only as a games platform but as a corporate tool.

Here are some scenarios…

  • Real Estate

    Picture this. You’re looking to buy a new house. You decide you’d like it to be built from scratch. You commission an architect, who instead of creating a traditional mock-up, creates a 3D visualisation of what the house will look like. When it’s ready, you put on a VR headset and have a virtual tour of the building. You’ll get an immediate sense of what it’ll feel like to interact with the space. Plus, if you want to make a major change, it won’t cost you a thing.

  • Test Drive

    Want to test drive a car before it becomes available in your local showroom? Too lazy to get yourself to a showroom in the first place? Lucky for you, it looks increasingly likely that car dealerships will offer VR experiences of new models.

    Volvo have already made a start. To promote their newest XC90 back in 2014, they launched a virtual reality campaign on Google Cardboard that gave the viewer a chance to give the car a virtual test drive.

  • Staff Training

    It’s basic knowledge that the more interested a student is, the better they’ll learn whatever they’re being taught. The same goes for employees. Couple that with the vivid nature of VR and imagine the educational opportunities the technology has the potential to bring.

    Whether it’s used to bring a new hire up to speed or to practice essential skills without placing lives at risk (ie. medical surgery), VR looks like a strong solution for our shrinking attention spans.

So, what’s the catch?

The price. VR devices currently cost upward of $3,000 per unit. It’s likely to become less expensive as more providers enter the market, but for the time being…

We better get saving.