Video &
Animation FAQ

“How long is a piece of string?”. Not a helpful answer I know, but true I’m afraid.

For a 2min, non-character based, motion graphics animation, including script writing, design, storyboard, animation and sound mix, but, if you’re working to tight deadlines, don’t panic, get in touch and we’ll see how we can help.
iPhone or Android, tea or coffee? We’re always having to make personal choices, but when it comes to deciding whether to use animation or live action video, there are certain things to take into consideration.

One of animation’s strengths lies in its ability to express complicated ideas quickly and easily. Or in other words, it’s great at explaining things. It’s also easier to amend down the line if your statistics or messaging changes.

Whereas live action video, with interviews from your key spokespeople and case studies, makes the video more human and personal; essential for a business that revolves around human interaction, such as a hotel.
Motion graphics make up a ‘type’ of animation that sits under the umbrella term of ‘animation’, as does stop motion and frame by frame.

Classic ‘animation’ is story led and predominantly character based, and can be seen in films that are released by studios like Disney and Pixar. In summary, you won’t find motion graphics on its own in cinema, but you will see ‘animation films’.

Motion graphics are often used within corporate, marketing and sales collateral as they are great at conveying information in an engaging and memorable way.
Video is an umbrella term for ‘a program, movie, or other visual media product featuring moving images, with or without audio, that is recorded and saved digitally or on video cassette’. This could be live action, animation, motion graphics, a mix of all three, YouTube content or TV content… the list goes on, and so does the breakdown of your requirements.

The best way to get an idea of cost is to really think about what you need the video for – start by writing a comprehensive brief that includes all the main key messages you want to convey and the ‘CTA (call to action)’ you want people to act on.

Get in touch… we’ll chat through what you need and what works best for your specific project.
The first thing you need to establish is ‘What is it that I want the video to illustrate?’ Is it a product, a service, or a campaign etc? Then ask yourself ‘What do I want my audience to do after watching the video?’ Is it to drive people to your website, buy your product, understand your services or just gain brand awareness? If you have an idea but need more help, get in touch and we can explore the options with you.