FTSE Russell Rebrand

A complete redesign of all the FTSE Russell animation and video assets, in line with their new brand and visual identity.


The Brief

As all the brands under LSEG were realigned, the video and animation assets for each sub-brand were redesigned and rebranded. FTSE Russell was the biggest rebrand out of five sub-brands and required a total overhaul of all videos and animations.


The Approach

We worked collaboratively with the LSEG creative team to develop a seamless workflow to manage over 60 deliverables, ranging from 45-second animations to 20+ minute filmed interviews. We were supplied with the new brand guidelines and an early design approach before storyboarding 20 animations and rebranding 40+ interviews.


The Outcome

The videos can be seen across the FTSE Russell website and have helped make the site easier and more intuitive for their clients and partners to engage with.