Deloitte

Intela

A video to promote the power of Deloitte’s tax services, powered by their unique tool, Intela.

01

The Brief

Deloitte Global wanted to create a video that showed a day in the life of a tax professional using Intela. The objective was to show how Intela simplifies workflow and makes life easier for its users.

02

The Approach

The client wanted a lighter, more human approach to increase engagement and response. We developed a script, storyboarded the live-action shoot and the 3D elements that would immerse the viewer in the streamlined, glossy and efficient “world” of Intela, and cast actors to represent the tax professionals that use Intela on a daily basis.

03

The Outcome

The video stands out against its competitors as it clearly communicates the benefits of the product, but does so with charm and a smile.