Headway

John's Story

A pro-bono passion project for a charity that holds special meaning for one of our team.

01

The Brief

An internal passion project inspired by the personal experience one of our team had with Headway; a charity that provides support and information for those with brain injuries. We wanted to create an illustrative 2D video with an emotive impact, to inform and educate the audience about brain injuries and highlight the impact of Headway’s support.

02

The Approach

The concept was to showcase how Headway’s support can restore colour to the lives of those affected by brain injuries. We experimented with a range of illustrative styles and colour schemes, before settling on an almost hand-drawn approach to create a feeling of intimacy with the narrator. We researched the effects of brain injuries to create a script with an authentic narrative that highlighted how impactful receiving support can be.

03

The Outcome

Together, the final outcome is both a stylistic animation and an emotive and educational portrayal of the charity's effect on people’s lives. The video was very well received by Headway who launched the video on their website as their final piece during ‘Action for Brain Injury Week 2023’.

‘Many thanks for the amazing animation. We are incredibly grateful to the team at Squeezed Media for their generous support.’

Area - Healthcare, Charity

Services - Scripting, Design, Illustration, 2D Animation