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World Menopause Day is held every year on the 18th of October. We created this video to raise awareness about the day and to encourage those with menopausal symptoms to seek help and advice.
The brief was to break the taboo on the word 'menopause' and to do this we produced a pro-bono character-led animation, to raise awareness across social channels during the campaign.
We consulted with medical professionals and experts on the script and character depictions, with a view to create a piece that was informed and empowering.
The video was well received by menopausal experts and charities and saw increased impressions across our social media platforms.