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World Menopause Day is held every year on the 18th of October. The purpose of the day is to raise awareness of the menopause and the support options available for improving health and wellbeing.
The brief was to break the taboo on the word 'Menopause' and to do this we produced a character-led animation for the charity pro bono, to raise awareness across social channels during the campaign.
We worked closely with their marketing team to establish the correct language and character depiction, aiming to create something intersectional, informed and empowering.
The charity had good traction across this campaign and we hope to work with them in the future on other endeavours.