Social media is in a state of change, and video is leading the way.
By now, we are all relatively familiar with social media and what it’s all about. But social media is something that is constantly evolving, and we’ve seen this even more in the last year.
For quite some time, a selection of apps had successfully monopolised the social network space. With the explosion of TikTok in the last year or so, the social media landscape is changing, and whether you’re a creator or consumer, the growing popularity of video is impossible to ignore.
How is video dominating social media?
There’s plenty of potential reasons for this but one of the most discussed by marketers is the growing need for authenticity from brands and companies. Social media is saturated with content and adverts but what people are increasingly interested in is seeing a different side to branded content.
This is where video comes – video can effectively ignite emotion and create a personal connection between the consumer and brand. And, as 55% of internet users watch videos online everyday, there’s no better time to include video in your online strategy.
The benefits of video on social media
As mentioned, more and more businesses are favouring video content, and it’s easy to see why with this set of stats that put it into perspective:
Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in a text.
Social video generates 1200% more shares than text and image combined.
74% of marketers say video has a better return on investment than static imagery.
If you’re looking for compelling video content to use on social media or a wider audience, check out our contact page to discuss your project and how we can help.